You Asked. Now What? Turning Employee Feedback Into Action
- By Lisa Kinney, Nexstar Network Leadership & Culture Coach
So: You’ve sent out an employee engagement survey. Good for you.
Now the results are rolling in. Great!
But your job isn’t done – it’s just beginning.
When you ask employees for feedback, you create hope. You’re telling them you’re listening, that their opinions matter, and that you plan to respond. What you do next will either strengthen trust or quietly damage it. In fact, failing to follow up can hurt trust more than not asking for feedback at all.
Employee engagement survey results aren’t just data points. They’re a chance to shape your culture.
Giving Employees a Voice Sets You Apart
Before the survey went out, you may have had a sense of what you expected to hear. Regardless, one thing was certain: The information would be useful.
Across industries, only about 50% to 70% of companies use engagement surveys. In the trades, that number drops to roughly 30% to 45%. Simply giving your employees a voice already sets you apart and signals the kind of leader you want to be.
The real question is what you do with what you learn.
The Risk of Doing Nothing
Each year, I sit down with contractors to review their survey results. I often begin by asking what they did with last year’s feedback. Too often, the answer is “not much.”
Some shared results internally but didn’t move beyond discussion. Others weren’t sure how to respond and chose not to act at all.
Doing nothing is the fastest way to break trust.
Your employees took time to respond. Some may have been hesitant; others eager to share. If they never hear the results or see action, they’ll assume their input didn’t matter.
If your goal is to build a positive workplace and earn real buy-in, you have to act.
Four Steps to Turn Feedback Into Action
If you’re unsure where to start, focus on four practical steps:
- Share the results. Normalize both strengths and areas for improvement; make it clear you’re committed to getting better.
- Thank employees for their honesty. Good or bad, the feedback matters.
- Be transparent. Acknowledge tough results to build credibility.
- Commit to next steps. Even if you don’t have all the answers yet, explain how and when you’ll communicate progress.
Bring your leadership team into the conversation and give them ownership of action items. If something is unclear, dig deeper. Avoid assumptions or explaining away low scores; both make it easier to avoid action and miss the real issue.
For example, leaders often say, “Everyone complains about pay.” At one company, field employees were satisfied thanks to performance incentives, but office staff hadn’t received raises in years. Once leadership addressed that gap, morale improved and survey scores rose the following year.
Culture Work Happens All Year
Remember this: an engagement survey isn’t a once-a-year event. Culture work happens all year long. Share updates at least quarterly so employees know their feedback is shaping decisions.
When you treat employees as your most valuable asset, they take better care of your customers. When you lose focus on your people, your bottom line feels it.
If you’re a Nexstar member and haven’t scheduled your Employee Engagement Survey debrief yet, now’s the time. Contact me to help you interpret results, plan communication, and turn feedback into meaningful action.
And if you’re exploring ways to strengthen engagement and leadership within your organization, Nexstar offers coaching, peer connection, and proven frameworks designed specifically for independent home services contractors. Whether you’re ready for a deeper conversation or just beginning to evaluate what’s next, we’d welcome the opportunity to learn more about your goals and share how we support leaders like you.